KORRES TAKES OFF WITH DELTA
Now Travel is Beautiful, Naturally
Korres Natural Products, has entered into an exclusive partnership with Delta Air Lines, the No. 1 airline globally. Launching in July 2009 and set to roll out across Delta’s aviation network, the exclusive partnership will feature Korres as the selected on-board skincare brand for the world’s largest airline. Business Elite Class travellers will be offered an on-board kit, including amongst other travel essentials, a Korres Yoghurt Cream and a Shea Butter Lip Balm. Naturally moisturizing Basil Lemon Hand Soap and Lotion will be offered in lavatories on all Delta aircraft In addition to the Korres onboard amenities on Delta flights, the coming year will also see the two partners collaborating on various high profile events including the New York Food and Wine Festival, Sundance Film Festival, New York Yankees and Mets opening days, Breast Cancer Research Foundation fundraisers and American Express Platinum Card member reward events. Throughout the year Korres will be participating with product samples, exclusive offers and services in Crown Room Clubs as well as providing sampling for inaugural flights, key flight routes and flights over the holiday season. Korresusa.com and Korres free-standing stores will offer a 10% discount for all Delta customers as well as seasonal promotions and special destination based offers. Korres will be partnering with Delta’s Sky Magazine to offer travel beauty tips from Korres co-founder and head of new product development Lena Korres. Delta in-flight entertainment will feature Korres and coming in 2010 Korres will unveil a new amenity video to be shown on all Delta fights.
